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The Power of Aesthetic Branding: Why Looks Matter in Brand Strategy
Open Instagram. Scroll for five seconds. You’ve already formed opinions about three different brands without reading a single caption. ...
Tinaa Ramrakhiani
May 224 min read
150 views
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HONORING OR BORROWING? The Fine Line Between Cultural Appropriation & Cultural Appreciation
We’re living in an era of heightened cultural sensitivity, where brands can’t just slap a trendy label on something and call it a day....
Tinaa Ramrakhiani
Oct 30, 20244 min read
119 views
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WHY SOFT SKILLS MATTERS IN LUXURY BRAND MANAGEMENT
Soft skills, often described as interpersonal or emotional intelligence skills, are the non-technical abilities that influence how we...
Tinaa Ramrakhiani
Sep 11, 20245 min read
160 views
4 comments
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